Typographic Masters
Of the many instructors that shaped the Bauhaus, László Moholy-Nagy, Herbert Bayer, and Joost Schmidt contributed the most to its legacy in graphic design.
Each spent only a few years as lead instructors, but their individual impacts were enduring, and they went on to make commercial work that furthered the Bauhaus’s reputation.
Surprisingly, the school did not offer official instruction in design or typography until 1925, six years after it was founded. Yet, when he joined in 1923, Moholy-Nagy charged ahead with a typographic identity for the institution, infusing Bauhaus ephemera and publications with Russian constructivism. When Bayer took the helm of the new print and advertising workshop in 1925, he simplified Moholy-Nagy’s more chaotic tendencies across stationery, catalogs, and order forms, and he brought in paid commissions from local clients. In 1928, after the departure of Gropius, Moholy-Nagy, and Bayer, lettering instructor Joost Schmidt inherited the directorship of the workshop. He led students in complex multidisciplinary projects but departed when Dessau’s right-wing political climate forced the Bauhaus to relocate to Berlin in 1932.
Before World War II, Moholy-Nagy and Bayer fled to the United States, promoting themselves as ambassadors of Bauhaus ideas abroad, while Schmidt continued to work in Germany as a designer and mapmaker before being blacklisted by the Nazis for his association with the progressive school. Examples of the three artists’ work from before, during, and after their time as Bauhauslers appear here, providing a look at their ongoing contributions to the Bauhaus story.
Walkthrough
Bayer’s World Geo-Graphic Atlas Inside Offset: Two Experimental Bauhaus AlphabetsNext
Toward a New Typography-
MA, vol. 7, no. 5/6
Letterpress
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The New Line (Die neue Linie), vol. 2, no. 9
Letterpress
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The New Line (Die neue Linie), vol. 3, no. 4
Letterpress
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The New Line (Die neue Linie), vol. 4, no. 5
Letterpress
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1937 New Year’s card
Letterpress
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Product catalog for Jena Glass
Letterpress
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Telehor: The International Review, New Vision issue
Letterpress
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Course catalog for the School of Design in Chicago
Letterpress
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Vision in Motion
Letterpress
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Original lettering for Universal Type
Ink and gouache on paperboard
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Inflation currency for the Thuringian state government
Letterpress
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Tourism brochure for the Teutoburg Forest (Teutoburger Wald)
Letterpress
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Tourism brochure for the city of Dessau, “Dessau, Germany, Old Culture, New Workplaces” (“Dessau, Deutschland, alte Kultur, neue Arbeitsstätten”)
Letterpress
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Poster for the European Applied Arts Exhibition (Ausstellung europäisches Kunstgewerbe)
Lithograph
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Exhibition catalog for German People, German Labor (Deutsches Volk, Deutsche Arbeit)
Lithograph
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Section Allemande, catalog for the German section of the Exhibition of the Society of Decorative Artists (Exposition de la Société des Artistes Décorateurs)
Letterpress with embossed cellophane cover
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Catalog for the Germany Exhibition (Deutschland Ausstellung)
Lithograph
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The New Line (Die neue Linie), vol. 2, no. 1
Letterpress
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The New Line (Die neue Linie), vol. 2, no. 10
Letterpress
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The New Line (Die neue Linie), vol. 7, no. 1
Letterpress
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The New Line (Die neue Linie), vol. 7, no. 11
Letterpress
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Type specimen for Bayer Type
Letterpress
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The Bulletin of the Museum of Modern Art: Bauhaus Exhibition, vol. 5, no. 6
Letterpress
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PM, vol. 6, no. 2
Letterpress
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Fortune, June issue, 1942
Offset
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Pamphlet for General Electric
Letterpress
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Freedom of Worship, Freedom of Speech, Free of Misery, Free of Fear (Libertad de Cultos, Libertad de Palabra, Libres de Miseria, Libres de Temor)
Offset
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Proof for Cohama Ties advertisement
Letterpress
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Exhibition catalog for Modern Art in Advertising: Designs for Container Corporation
Letterpress
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World Geo-Graphic Atlas
Letterpress and lithograph
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Exhibition poster maquette for 50 Years Bauhaus (50 Jahre Bauhaus)
Gouache on paper
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Exhibition poster for 50 Years Bauhaus (50 Jahre Bauhaus)
Offset
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Offset: Book and Advertising Art, Bauhaus Issue (Offset: Buch und Werbekunst, Bauhaus-heft), vol. 3, no. 7
Offset and lithograph
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Young People (Junge Menschen), Special Issue: Bauhaus Weimar, vol. 5, no. 8
Letterpress
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Ticket for the Celebration of the Fifth Bauhaus Year (Feier des fünften Bauhaus Jahres)
Lithograph
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Tourism brochure for the city of Dessau
Letterpress and lithograph
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Tourism brochure for the city of Dessau
Letterpress
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The Form (Die Form)
Letterpress
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Course curriculum book for the Weimar Architecture and Building College (Staatliche Bauhochschule Weimar)
Letterpress
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“A Hole in the Pocket! Money Falls Out!” (“Ein Loch in der Tasche! Da fällt Geld heraus!”)
Letterpress